Which term is used to describe a large number of customers, each contributing modestly to the organization?

The term "Useful Many" is appropriate because it refers to a business model where a large group of customers contributes smaller, incremental amounts of revenue to an organization. This concept highlights the idea that even though each individual customer may not bring in a significant amount of income on their own, collectively, they create a valuable source of revenue.

In health care institutions, this could manifest as a wide patient base that utilizes services at a modest level rather than relying on a few high-value patients. This diverse customer base can provide stability and sustainability for the organization, making it less vulnerable to fluctuations that may impact a smaller group of high-revenue clients.

Recognizing the importance of the "Useful Many" is critical in risk management because it emphasizes the need to maintain and engage this broad segment of clients for overall financial health and operational resilience. Understanding this balance enables health care institutions to strategize effectively around service offerings and customer engagement, minimizing risk while maximizing revenue streams from a larger volume of modest contributors.